Senior Marketing Manager

Role Overview

• Execute ESR’s national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence.
• Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity.
• Ensure consistent application of ESR’s brand guidelines across all channels, touchpoints and marketing materials.
• Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards.
• Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites.
• Manage ESR Australia & New Zealand’s digital presence, including the local corporate website, and provide content for Group social channels.
• Develop and oversee high‑quality submissions, pitches and bespoke proposals that position ESR as a preferred partner.
• Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content.
• Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‑curated and accessible.
• Maintain content and image libraries with strong quality control and brand alignment.
• Review and quality‑check all marketing content and communications for accuracy, clarity and brand consistency.
• Manage public relations activity, supporting media engagement, brand reputation and issue management as required.
• Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies.
• Partner with regional ESR teams on Group‑level initiatives, ensuring alignment and effective Australian and New Zealand market representation.
• Track and report on marketing performance, campaign effectiveness and customer engagement metrics.
• Provide insights and recommendations to support continuous optimisation and informed decision‑making.
• Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
• Champion strong operational discipline, forward planning and continuous improvement across marketing processes.

Requirements

** Education**

• Tertiary qualification in marketing, communications or a related discipline.

** Experience, Skills & Competencies**

• 10+ years’ experience delivering integrated brand, marketing and communications programs within high‑performing or complex organisations.
• Experience in the property sector (ideally industrial or logistics) is highly advantageous.
• Demonstrated capability delivering integrated marketing and communications initiatives at scale.
• Strong experience across campaign development, digital marketing, content production and customer experience programs.
• Proven ability to translate market research and insights into effective multi‑channel activity.
• Excellent stakeholder engagement skills, with the ability to build trusted relationships across diverse internal and external groups.
• Experience managing marketing budgets with strong commercial judgement.
• Proven ability to lead, develop and motivate a team.
• Strong attention to detail and the ability to manage competing priorities in a dynamic environment.

Benefits

ESR offers a range of benefits designed to support your growth, wellbeing and life within and beyond work.

• Ongoing career growth through expert coaching, leading projects, and learning opportunities
• Flexible and remote working options to support balance and productivity
• 4 weeks annual leave plus option to purchase more
• 5 months paid parental leave and flexible arrangements
• Salary continuance and life insurance
• Access to wellbeing resources, EAP, and a connected social culture
• Exclusive discounts and partner benefits