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Digital Marketing Lead at Hunt St | JobVerse
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Digital Marketing Lead
Hunt St
Remote
Website
LinkedIn
Digital Marketing Lead
Philippines
Contract
3 weeks ago
$2,100 AUD
No Sponsorship
Apply Now
Key skills
Analytics
Project Management
Collaboration
About this role
Role Overview
Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms.
Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns.
Manage campaign budgets, timelines, and performance metrics to maximise ROI.
Set up and manage Google Ads campaigns, including:
Search Ads
Google Display Network (GDN)
Remarketing and retargeting audiences
Plan, build, and optimise LinkedIn advertising campaigns, including:
Sponsored Content
Carousel Ads
Lead Gen Forms and retargeting
Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking.
Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance.
Set up and maintain Google Tag Manager, including tags, triggers, and variables.
Ensure accurate conversion tracking across websites, landing pages, and advertising platforms.
Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance.
Troubleshoot tracking issues and ensure data accuracy across platforms.
Develop dashboards and campaign reports with clear insights and recommendations.
Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives.
Brief creative teams on performance considerations for ads, formats, and placements.
Support landing page optimisation in collaboration with web and UX teams.
Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives.
Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.
Requirements
5+ years’ experience in digital marketing with a strong focus on paid campaigns and performance marketing.
Proven experience setting up and managing Google Ads (Search, Display, remarketing), LinkedIn Ads and Retargeting campaigns across multiple platforms
Hands-on experience with Google Tag Manager and conversion tracking.
Strong understanding of attribution, funnels, KPIs, and optimisation techniques.
Proficiency in analytics and reporting tools, including Google Analytics.
Experience managing multiple campaigns simultaneously in a fast-paced environment.
Strong attention to detail, analytical mindset, and problem-solving skills.
Nice to have:
Experience working on digital campaigns for events, conferences, or large-scale activations.
Experience with SEO/SEM and audience segmentation strategies.
Exposure to project management tools such as Monday.com or Asana.
Understanding of privacy, consent management, and best-practice tracking compliance.
Apply Now
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