Digital Marketing Lead

Role Overview

• Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns.
• Manage campaign budgets, timelines, and performance metrics to maximise ROI.
• Set up and manage Google Ads campaigns, including:
• Search Ads
• Google Display Network (GDN)
• Remarketing and retargeting audiences
• Plan, build, and optimise LinkedIn advertising campaigns, including:
• Sponsored Content
• Carousel Ads
• Lead Gen Forms and retargeting
• Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking.
• Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance.
• Set up and maintain Google Tag Manager, including tags, triggers, and variables.
• Ensure accurate conversion tracking across websites, landing pages, and advertising platforms.
• Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance.
• Troubleshoot tracking issues and ensure data accuracy across platforms.
• Develop dashboards and campaign reports with clear insights and recommendations.
• Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives.
• Brief creative teams on performance considerations for ads, formats, and placements.
• Support landing page optimisation in collaboration with web and UX teams.
• Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives.
• Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.

Requirements

• 5+ years’ experience in digital marketing with a strong focus on paid campaigns and performance marketing.
• Proven experience setting up and managing Google Ads (Search, Display, remarketing), LinkedIn Ads and Retargeting campaigns across multiple platforms
• Hands-on experience with Google Tag Manager and conversion tracking.
• Strong understanding of attribution, funnels, KPIs, and optimisation techniques.
• Proficiency in analytics and reporting tools, including Google Analytics.
• Experience managing multiple campaigns simultaneously in a fast-paced environment.
• Strong attention to detail, analytical mindset, and problem-solving skills.
• Nice to have:
• Experience working on digital campaigns for events, conferences, or large-scale activations.
• Experience with SEO/SEM and audience segmentation strategies.
• Exposure to project management tools such as Monday.com or Asana.
• Understanding of privacy, consent management, and best-practice tracking compliance.