Perform the underlying data analysis for Nielsen’s flagship reports and help repurpose these insights into micro-narratives for social media, podcasts, and demand gen workstreams.
Proactively identify cultural trends and test their impact within Nielsen’s datasets to mine for timely data points that can fuel social media posts.
Analyze and package bespoke data insights for client roadshows, ensuring 100% accuracy and strategic relevance for our valued partners.
Act as the primary guardian of data quality, executing the quality check protocol for all external reports and insights.
Utilize and help develop AI-driven tools to automate repetitive calculations, contributing to the department's goal of reducing data analysis time by 20%.
Build and maintain performance dashboards in Looker or Tableau that provide real-time visibility for Brand, Lifecycle, and Product Marketing teams.
Support the Go-To-Market (GTM) strategy for Ad Intel, Streaming, and Creator solutions by providing the market-priming research necessary to establish Nielsen as an intelligence leader.

2–4 years of experience in Data Analysis, Marketing Analytics, or Research, preferably within the Advertising or Media industry.
Proficiency in Excel is required, knowledge of the Google suite of software is a major plus.
Experience with more advanced data manipulation and visualization tools is also a bonus.
Familiarity with Nielsen’s core datasets (e.g., National TV, Streaming, Ad Intel) and an interest in the evolving Creator Economy.
A relentless focus on data integrity combined with the ability to translate complex charts into clear, actionable business narratives for a variety of audiences.
Eager to achieve certification in new core skills, including prompt engineering and advanced data storytelling techniques.

comprehensive health and wellness plans
a 401(k) with a Nielsen company match
a generous paid time off policy
additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

Senior Marketing Specialist

Key skills