The GTM Engineer will own Zero100’s end-to-end demand engine.
This role is responsible for generating high-quality pipeline, driving event demand at scale, and building sustained brand presence with senior executive audiences.
You will design and operate the systems, campaigns, and measurement frameworks that convert awareness into qualified demand.
You will have full ownership of marketing automation tools, including building agentic workflows, and demand performance reporting.
You will evolve demand generation strategy, translating revenue targets to demand plans and campaign roadmaps.
Manage demand for flagship events, including registrations and campaign execution across various channels.
Build a scalable pipeline generation engine, executing campaigns across diverse channels.
Collaborate with teams to create demand assets, ensuring brand consistency and clarity across channels.
Define KPIs and dashboards linking activities to revenue, analyse performance, and present insights to stakeholders.

Proven experience owning end-to-end B2B demand generation, including events, pipeline creation, and paid media.
Strong analytical skills with a track record of using data to drive decisions and optimize performance.
Hands-on experience owning marketing automation platforms and paid media tools (e.g. Pardot, LinkedIn Campaign Manager or equivalents).
Experience with and a strong interest in AI, automation, and modern marketing systems (e.g. agentic workflows).
Ability to translate strategic goals into executable plans and deliver results with minimal oversight.
Excellent communication skills, with the ability to influence cross-functional stakeholders.
Comfort operating in a fast-paced, evolving environment with incomplete information.
Ambition to build scalable growth engines rather than short-term wins.
Proven experience in marketing high-value B2B events and products to senior executive audiences.
Understanding of subscription or membership business models.
Previous experience with Salesforce Pardot / Marketing Cloud Account Engagement (open to explore alternative solutions).
Background collaborating closely with Sales and Revenue Operations teams.
Experience working in a scale-up environment.

Demand Generation Manager – GTM Engineer

Key skills