Provides training expertise and functions as a resource to hospital in developing marketing plans.
Trains Clinical Liaison and other marketing professionals for effective Referral Development.
In conjunction with the ADO, assesses performance of Clinical Liaisons and other marketing positions in implementing marketing plans and takes or recommends corrective actions as necessary.
Assures hospital has processes in place as required by the corporate compliance agreement.
Completes special project requests as directed by the Division President, Division Vice President.
Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.
Measures effectiveness of marketing and sales activities, including financial viability of contracts and goal projections.
Assists, by providing technical expertise and leadership, in product and service differentiation.
Requirements
Minimum of five years’ experience in healthcare marketing and sales management functions for multiple hospital locations (5 or more).
Preferred experience in managing the sales and marketing function for hospitals located in multiple states.
Over five years of actual hands-on sales experience.
Direct responsibility for leading, training and managing sales teams.
Experience in leading, training and driving the referral through admissions sales process.
Experienced in leading the Region and hospital teams in the development of comprehensive strategic marketing plans.
Excellent oral and written communication and interpersonal skills.
Basic computer skills with working knowledge of Microsoft Office, word-processing and spreadsheet software.
Strong organizational, interpersonal, and communication skills.
Work independently with minimum supervision.
Ability to work under stress and in emergency situations.
Benefits
Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
and long-term disability, paid family leave and paid time off.
Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
Professional Development: Ongoing learning and career advancement opportunities.