Responsible for the strategic planning, design, and implementation of field marketing activities
Planning, controlling, and optimizing account-based marketing initiatives
Building, developing, and optimizing automated lead nurturing workflows in HubSpot
Tracking, analyzing, and transparently reporting the results of all marketing activities
End-to-end management of marketing initiatives and cross-functional projects

3–5 years of relevant professional experience in B2B field marketing or demand marketing at a SaaS or tech company
Proven experience planning and executing field marketing activities such as events, webinars, campaigns, or account-based initiatives
Strong understanding of Marketing Operations: experience with marketing automation, lead nurturing, lead scoring, and CRM processes
Strong data-driven working style
Experience working closely with Sales
Excellent project management skills

Field Marketing Manager

Key skills