Director, Account Based Marketing Programs, EMEA

Role Overview

• own the EMEA Account Based Marketing (ABM) program for named and tiered accounts
• building a repeatable engine that drives account engagement, pipeline creation, and pipeline acceleration
• single owner for ABM strategy, plays, orchestration, and measurement across EMEA
• partner tightly with Sales leadership, BDRs, and Field Marketing Managers for market execution
• account tiering, ICP alignment, personas, plays, and annual and quarterly ABM plans tied to revenue priorities
• Running 1-1 and 1-few ABM campaigns at scale across EMEA
• ABM orchestration across channels: 6sense intent and segmentation, paid, email, web, events, executive engagement, and BDR sequences
• 1 to few ABM moments that matter: ABM roundtables and executive level experiences designed to create meetings and advance late stage opportunities
• ABM content and conversion layer: account specific value props, invitations, landing pages, nurture, and sales enablement assets
• Program operations: budget, agency management, tooling governance, and weekly performance cadence with Sales and Marketing stakeholders
• Measurement framework: account engagement, meeting creation, stage progression, influenced and sourced pipeline from ABM accounts, ROI and learnings
• Hands-on execution of paid digital campaigns across LinkedIn Ads and ABM ad platforms, owning campaign setup, audience segmentation, bid strategy, budget pacing, and optimisation directly within platform
• End-to-end creative lifecycle for ABM ad campaigns: briefing design and web teams in a global operating model
• managing asset production timelines, versioning for account tiers and personas, and ensuring creative is trafficked and live on time
• Ad copywriting for ABM campaigns across LinkedIn and programmatic channels, writing headlines, body copy, and CTAs tailored to ICP segments, personas, and funnel stage

Requirements

• 8 to 10+ years in B2B enterprise marketing, with proven ABM leadership in SaaS, cloud, or cybersecurity
• Hands on experience building multi-channel ABM plays
• Strong sales interlock skills with enterprise AEs and BDR teams, including operating rhythms and accountability
• Comfort running executive level programs and translating insight into action
• Strong program management, agency management, and performance reporting discipline
• Experience of creating personalised landing pages using tools such as Folloze
• Proven hands-on experience running LinkedIn Ads and intent or contact based ad platforms (Vector.co, Influ2) independently, including campaign build, creative trafficking, A/B testing, and performance reporting, not just strategy oversight
• Direct experience managing the creative production lifecycle for digital ad campaigns in a global model, comfortable briefing and coordinating with distributed design and web teams, managing feedback loops, and holding timelines
• Strong ad copywriting capability for B2B demand gen and ABM, writing conversion-focused copy for paid social and display, with a clear grasp of how messaging should shift by account tier, persona, and buying stage
• High AI Proficiency with experience of using tools similar to Phantom Buster, Clay for GTM orchestration

Tech Stack

• Cloud
• Cyber Security

Benefits

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities