Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages
Manage a defined book of business, including full sales cycle ownership for renewals and new business deals
Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms
Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships
Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university
Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards
Maintain accurate records of sales activity and pipeline progress in CRM systems
Support the development of year-end recaps and participate in renewal planning discussions
Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends
Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
Perform other related duties as required

4+ years of sales experience with a focus on building and maintaining client relationships
Demonstrated ability to manage multiple priorities and meet/exceed sales goals
Strong communication and presentation skills with a customer-first approach
Comfort navigating CRM systems and working within a performance-driven sales environment
Ability to work evenings and weekends as needed for game days and events
Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.) preferred
Familiarity with marketing solutions that include digital and experiential assets preferred
Bachelor’s degree from an accredited four-year college or university preferred

Business Development Manager

Key skills