As the Regional ABM Marketer in Pacific, you will be the architect and champion of high-impact, account-based marketing strategies across the market
Design, execute and optimise Pacific ABM programmes focused on cross-sell, upsell and expansion within existing accounts
Partner with Customer Success Managers, Adoption and Training teams to identify high-value account opportunities, co-create account plans and deliver tailored marketing initiatives
Lead the regional customer webinar programme—owning strategy, content, promotion and measurement to engage users
Support cross-sell and product-led growth initiatives, including new product/feature launches
Serve as the marketing interface for major events (e.g., AVEVA World, AVEVA Days)
Measure and report on ABM programme performance—defining KPIs
Localise global ABM best practices and assets to ensure regional relevance

Bachelor’s degree in marketing, Business or a related field; Master’s degree is a plus
2+ years of experience in B2B marketing, with a strong focus on account-based marketing, customer marketing or demand generation— ideally in a global/regional matrix environment
Proven success designing and executing ABM programmes that drive significant cross-sell, upsell and customer expansion results
Strong understanding of the customer lifecycle, account planning, segmentation and multi-channel touchpoint orchestration (digital, events, direct, partner)
Experience managing customer-facing programmes such as webinars, user communities or key-account events
Excellent project-management skills—able to prioritise and manage multiple initiatives concurrently in a fast-paced environment
Data-driven mindset: comfortable defining account-level KPIs, analysing results, iterating strategies and optimising campaigns for impact
Outstanding communication and stakeholder-management skills—able to influence, align and inspire across functions, geographies and levels
Experience supporting product launches and working closely with product marketing is highly desirable
Familiarity with ABM tools/platforms, CRM and marketing-automation technologies
Experience in one or more of the region’s core industries is a strong advantage

Global leader in industrial software
Cutting-edge solutions used to deliver the essentials of life safely and efficiently
Commitment to diversity, equity, and inclusion
One of the world’s most innovative companies

Marketing Specialist, ABM

Key skills