Senior Director, Field Marketing

Role Overview

• Manage, coach and direct the EMEA Field Marketing team
• Develop a trusted partnership with regional Sales leadership teams, and support territory and pipeline needs through marketing strategies and programs that accelerate deal velocity
• Introduce new and innovative approaches to generate leads and accelerate pipeline while accounting for regional differences and improving the customer experience
• Adjust strategy and plans based on pipeline needs to the various business segments
• Pipeline: Build a plan of execution, formalize operational processes and Indicators
• adjust strategy based on pipeline needs of the various sales business segments including named, enterprise, commercial, and public sector
• Plan & Deliver: Build and execute the annual integrated field marketing strategy for EMEA, collaborating across teams to leverage existing global campaigns and learnings from other regions
• Budget: Plan, track, and measure regional budget ensuring that resources are optimally allocated across initiatives and regularly report to marketing leadership
• Lead the integrated marketing field strategy for the EMEA region by being a single source of knowledge for updates around field marketing, partners, analysts, executive programs, and corporate initiatives
• Own campaign KPIs, evaluating performance, share results and recommendations with sales and marketing teams

Requirements

• Bachelor’s degree and 10+ years’ marketing and/or Sales experience in tech and ideally a SaaS company
• Background in marketing communications, brand management, campaign development, events, and digital marketing
• Proven track record of planning and executing integrated Marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale
• Direct experience developing campaigns aimed at specified personas, and providing sales development support
• First-hand knowledge of how sales and customer success organizations operate and their sales goals
• Experience with marketing automation tools, such as Pardot, Salesforce, Tableau, Bizzabo, and DemandBase
• Excellent project management and execution skills, with a high attention to detail, ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
• Proven track record of making data driven decisions to continually optimize performance, determine future investments, and reporting success to varied audiences.

Tech Stack

• Tableau

Benefits

• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.
• Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
• Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
• WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
• WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
• WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
• Robust Retirement Contributions: Ask HR about the specific offerings for your region!
• SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.