Product Marketing Manager

Role Overview

• In this role, you will play a key role in crafting compelling messaging and strategies to drive business impact for G-P’s global employment platform.
• Lead product launches and design marketing strategies that drive feature adoption and engagement.
• Partnering with cross-functional teams across Product Management, Marketing, and Sales, you will ensure alignment and collaboration to achieve measurable success.
• Build a deep understanding of G-P’s customers, their pain points, and their goals.
• Develop compelling, differentiated value propositions.
• Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding.
• Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies.
• Use insights to inform product positioning, messaging, and go-to-market strategies.
• Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams.
• Design and lead launch product campaigns to drive awareness and adoption of new features.
• Monitor launch performance and gather feedback to refine future launch strategies.
• Design and refine marketing strategies to promote feature usage.
• Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions.
• Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global employment category.
• Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers.

Requirements

• A Bachelor’s Degree or equivalent
• 5+ years in B2B SaaS Product Marketing: Proven track record in product launches, messaging, and driving feature adoption.
• Strategic Insight: Ability to turn market, customer, and competitive data into actionable GTM strategies.
• Technical Translation: Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions.
• Product Launches: Experience planning product campaigns that drive both market excitement and measurable product usage.
• Data-Driven Optimization: Proficient in using analytics and benchmarking to measure campaign success and pivot strategies.
• Modern GTM Knowledge: Familiarity with AI tech and strategies for improving efficiency.
• Cross-Functional Leadership: Ability to align Product, Sales, and Marketing teams toward a shared vision.
• High-Growth Agility: An entrepreneurial 'owner' mindset with the organizational skills to manage multiple priorities in a fast-paced environment.
• Presentation Abilities: Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences.

Benefits

• Generous paid parental leave
• Flexible time off
• Spending accounts
• Medical insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years and more.