Own email marketing strategy and execution — ABM, lifecycle, and nurture campaigns
Build evergreen and drip sequences that move prospects and customers through the funnel
Ensure all communications align with the messaging and positioning framework set by Product Marketing
Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
Partner with content writers and the brand/design team to develop compelling customer stories — you drive the strategy and process, not the content creation
Surface customer narratives that reinforce brand positioning and GTM value propositions

6 years of marketing experience; 8 years of total professional experience preferred
Hands-on email marketing experience: ABM, lifecycle, nurture, segmentation, and copywriting — this is the core of the role
Proven track record marketing to B2B audiences and driving measurable pipeline impact — SaaS background strongly preferred
Customer-centric mindset — you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
Strong program and project management skills — you can manage multiple workstreams, stakeholders, and timelines without losing momentum
Familiarity with Salesforce or a similar CRM for pipeline reporting and attribution.

Customer Marketing Manager

Key skills