developing a deep understanding of Akamai's channel strategy and aligning distributor marketing initiatives to that strategy and North America sales priorities
building and executing joint marketing plans with distributors and TSDs to drive pipeline creation, progression, and conversion
driving distributor-led demand generation programs across digital, events, webinars, and content syndication
designing and scaling repeatable campaign frameworks across distributor and TSD ecosystems, enabling advisors, sub-agents, and partners
partnering with channels sales, field marketing, and distributors to support co-selling motions and accelerate pipeline
managing MDF investments and delivering data-driven reporting to optimize ROI and demonstrate measurable impact on pipeline and revenue

8 years of relevant experience
Bachelor's degree in marketing, business, or a related field
experience in B2B or channel marketing
proven track record of driving pipeline through partner-led demand generation
experience working with distributors, TSDs, or indirect go-to-market models
strong understanding of MDF strategy, partner co-marketing, and multi-tier partner ecosystems
strong analytical skills with a data-driven approach to decision-making and optimization
enjoy working cross-functionally with sales, marketing, and partner teams
proactive, self-motivated mindset with the ability to operate effectively in a fast-paced environment

Channel Marketing Manager

Key skills