Performance Marketer

Role Overview

• Conceptualize and create high-performing ad creatives for paid campaigns across digital platforms
• Develop scripts, creative briefs, and direction for video and static content
• Collaborate with external agencies and vendors to execute campaigns effectively and ensure quality output
• Analyze campaign performance data and translate insights into improved creative strategies
• Continuously test, iterate, and optimize creatives based on performance metrics
• Repurpose existing content into effective ad formats where applicable
• Manage and grow LinkedIn presence by creating and publishing engaging content regularly
• Coordinate with design, video, and marketing teams to ensure timely delivery of assets
• Maintain consistency in brand voice, messaging, and visual identity across all content
• Stay updated with trends in digital advertising, content formats, and platform best practices

Requirements

• Min Experience: 1 years
• Strong copywriting and scripting skills with the ability to create clear, engaging, and persuasive content
• Deep understanding of ad creative fundamentals such as hooks, storytelling, and call-to-actions
• Hands-on experience with design tools (e.g., Canva) and ability to create polished visuals independently
• Basic video editing skills and comfort handling content production tasks when required
• Familiarity with paid marketing platforms and understanding of how creatives impact performance
• Ability to analyze campaign data and make data-driven creative decisions
• Strong coordination skills to work effectively with external agencies and internal teams
• Confidence in handling on-ground shoots and collaborating with creative vendors
• Proactive, execution-focused mindset with a high level of ownership
• Interest in content creation, branding, and performance marketing
• Ability to balance creativity with measurable business outcomes