Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.
Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.
Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.
Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.
Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.
Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.
Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.
Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.
Build and manage scalable processes for campaign planning, resource allocation, and project management.

4+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.
Experience working with SaaS, B2B tech, or high-growth environments.
Strong understanding of closed-loop marketing processes from ideation to analysis.
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.
Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

Integrated Marketing Manager – Contract

Key skills