Mid-level Marketing Analyst

Role Overview

• Design, structure and create landing pages from scratch, including information architecture, content, copywriting and UX elements;
• Plan and execute SEO and GEO strategies, including content optimization, search engine indexing and generative AI environments, ensuring increased qualified traffic and organic visibility;
• Analyze and design navigation flows, ensuring an intuitive and efficient user journey, and propose improvements to increase engagement and conversion;
• Ensure proper tagging of pages and events, enabling accurate interaction analysis and reliable data generation for strategic decisions.

Requirements

• Bachelor’s degree in Social Communication (Advertising, Journalism, Public Relations or Media Studies), Marketing, Business Administration or a related field;
• Hands-on experience in digital marketing, landing page development, SEO/GEO, user experience (UX) and digital performance analysis;
• Practical experience in digital projects involving content creation, page architecture, tagging and validation/testing of features;
• Knowledge of digital marketing, metrics, KPIs and performance analysis of digital channels;
• Familiarity with and experience using Google Tag Manager, Google Analytics or other traffic and conversion monitoring tools.

Benefits

• Food Allowance (Vale Alimentação): Benefit paid during vacation periods as well;
• Meal Voucher (Vale Refeição): Benefit paid during vacation periods as well;
• PPR
• Profit Sharing/Results Participation Program: To celebrate company results and share the rewards of your work;
• Health Insurance: Care for your health and your dependents with one of the market’s best plans. We are committed to wellbeing and follow an affirmative action policy: people with disabilities pay no copayment;
• Dental Insurance: Keep your smile healthy!
• Parental Leave: We are a responsible employer and, to honor our commitment, we offer extended parental leave;
• Wellhub (Gympass): Stay healthy with plans that can cover more than 30,000 gyms, studios and a variety of other platform benefits;
• Bondinho Complimentary Tickets: More than a park! Two complimentary monthly tickets for you to enjoy Rio de Janeiro’s most beautiful view with whoever you choose. This benefit is cumulative so you can bring your whole family or friends at once;
• Childcare Assistance: Support for your family to help balance work and childcare;
• Birthday Day Off: Celebrate your special day with a paid day off on your birthday and a jar of brownies;
• School Supplies Reimbursement: Reimbursement for your children’s school supplies to ease the start of the school year;
• Language Courses: Invest in your personal and professional growth with special discounts on language courses;
• Language Incentive Program: Learn a language and be reimbursed for it — we offer a development incentive program for selected employees, according to internal regulations;
• Fresh Fruit in the Office: Stay healthy with a selection of fresh fruit available in the office;
• University Partnerships: Discounts on undergraduate and postgraduate courses, extendable to family members;
• Christmas Gift Card;
• Massage Chair: Relax during work hours with our massage chair, available to all employees;
• SESC Card: Enjoy a variety of exclusive benefits and discounts across culture, leisure, health and education;
• Life Insurance;
• Discounts with Partner Companies: Save with special offers on products and services from our partners;
• Nursing Room: Comfort and privacy for nursing parents with a dedicated breastfeeding room, ensuring a welcoming environment.