Successful end-to-end management of designated paid media accounts
Meet pacing and KPI requirements for held accounts
Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
Function as primary point of contact internally and externally for all ‘owned’ accounts.
Responsible for pacing and performance of accounts
Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts
Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
Responsible for continual testing, verification, and improvement of full-funnel structures

4-5+ years of experience, primarily in Paid Social
Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic
Required platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferred
Suggested additional platform familiarity: Google Ads, Bing, a DSP platform
Experience managing paid media budget ranges above 100k per month
Experience driving paid media strategy and testing
Confident ability to communicate with and convince clients
Great at reporting and insights, and great at identifying and optimizing towards client business goals
Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
Excellent communication, problem solving and interpersonal skills
Proficient in Microsoft Office Suite and Google Workspace
Ability to interface both with internal team members and clients
Ability to multitask and prioritize tasks effectively

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Senior Paid Social Media Manager, Healthcare

Key skills