Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS Rewards across internal and external channels
Drive go-to-market strategies that increase program awareness, member acquisition, and engagement across Mobility & Home services
Champion personalization and segmentation strategies to deliver relevant, timely messaging across the full customer journey
Own campaign performance tracking, KPI reporting, and continuous optimization to maximize ROI and program impact
Own the marketing execution for key Rewards partnerships, including flagship partners such as WestJet
Collaborate with Business Development and partner teams to develop co-branded campaigns that amplify the value of TELUS Rewards for members
Develop and execute strategies to grow the TELUS Rewards member base and increase active engagement within the program
Partner with Product, Technology, and Operations teams on program enhancements and new feature launches
Work with Brand and Communications teams to ensure consistent, on-brand Rewards messaging across all channels

Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of progressive marketing experience with a proven track record of delivering results
Demonstrated success leading integrated marketing campaigns from strategy through execution across multiple channels
Experience in partnership marketing, co-branded campaigns, or loyalty/rewards program marketing
Strong analytical skills — you're comfortable working with data and translating insights into actionable marketing strategies
Excellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneously
Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels
Proficiency in marketing analytics, KPI tracking, and performance optimization
Agility and adaptability to thrive in a fast-paced, dynamic environment
Entrepreneurial spirit — self-driven, proactive, and comfortable navigating ambiguity

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills

Senior Marketing Manager

Key skills