You'll own content strategy and execution across a portfolio of clients, working within broader campaign and funnel frameworks to produce content that actually moves people.
Produce high-quality blogs, website copy, service pages, case studies, social media posts, email sequences, ad copy, and video scripts
Ghostwrite for client stakeholders across a range of industries and brand voices
Take funnel strategies (TOFU/MOFU/BOFU) and translate them into content that serves each stage. Knowing not just what to write, but why and what it needs to do
Use keyword research tools (SEMrush, Google Search Console, or equivalent) to inform and optimize long-form and web content
Leverage AI to increase output while creating original work (no AI slop)
Manage and communicate with contracted freelance writers when overflow work requires it.
Increase visibility with thoughtful content distribution
Collaborate with SEO/AIO and RevOps teams to align content with broader campaign goals

2+ years of agency experience working across multiple B2B clients simultaneously — OR equivalent freelance experience managing a diverse client roster
Proven ability to adapt tone, voice, and messaging across industries and personas
You understand content strategy, not just content creation; you can outline a content plan, explain the rationale behind it, and execute it to completion
You know how content fits into a buyer's journey and can write with conversion in mind
You use AI responsibly; as an accelerant and assistant, not a replacement for your own thinking
You know what good looks like and can direct, edit, and elevate AI-assisted output
Comfortable with keyword research tools is a plus but not required
You have examples. Blogs, web copy, email sequences, ads — the more variety, the better. A strong portfolio will fast-track your candidacy; if you don't have samples for a specific content type, we'll use a test project to evaluate fit.

Marketing Content Writer – Strategist

Key skills