Commercial Product Marketing Manager

Role Overview

• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs.
• Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
• Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches.
• Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions.
• Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets.
• Lead the definition and execution of go -to
• market strategies, value propositions and claims that speak to customer needs.
• Supervises the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks.
• Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers.
• Manage resources to ensure marketing assets and content library is up to date.
• Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting.
• May attend events as required.
• Responsible for ensuring the tracking expenses against budget, and reporting return on investment regularly to the DOM and finance department on fiscal status.

Requirements

• A minimum of 5 years of experience in product marketing management including influencing both internal and external stakeholders.
• Highly creative, analytical, autonomous, self-starter, problem solver.
• Strong analytic skills with ability to provide insight and recommendations to DOM.
• Plan and organize company participation in multiple events, including coordination with cross-functional planning and logistics management.
• Able to think strategically and engage with proper stakeholders and colleagues.
• Strong presentation skills and ability to communicate effectively with leadership.
• Able to work in a fast-paced environment and switch tasks quickly.
• Expert understanding of brand management, brand positioning, awareness.
• Deep knowledge of lead creation, development, nurturing, and management.
• Exceptional written and verbal skills with the ability to communicate with cross-functional team members and mid-level leadership.
• Organizational skills and a heightened attention to detail.
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.
• Strong computer skills; experience with Google Platform a plus.
• Understanding of content marketing and social marketing.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
• Knowledge of restaurant, supermarket/retail/convenience store verticals a plus.

Benefits

• Start Day 1 for Full-Time Colleagues
• No Waiting Period!
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• Professional and Personal Growth
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)