Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
Collaborate with design/content to produce high-converting ads and landing pages.
Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
Bring competitor-informed playbooks and adapt them to our product and brand.
Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
Fluent Mandarin and strong working proficiency in English (written and verbal).
Comfortable operating independently in a fast-paced international environment.

Nice to have:

Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
Experience with B2B SaaS and/or developer-targeted products.
Experience with partnerships/affiliates in China.
Understanding of China internet policies and constraints affecting marketing and distribution.

Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
Learning & development: online courses and trainings.
Mental health apps.
Workation.
Full remote environment.
Company-sponsored tech.

Performance Marketing Manager

Key skills