Key skills
LeadershipCommunication
About this role
Role Overview
- Lead creative strategy development for paid media campaigns (Meta, TikTok, YouTube)
- Ideate high-performing ad concepts, hooks, angles, and scripts
- Translate performance data into actionable creative insights
- Build and manage structured creative testing frameworks
- Collaborate cross-functionally with media buyers, editors, and designers
- Analyze campaign performance and iterate on top-performing creatives
- Present strategies, results, and insights to internal teams or clients
- Stay ahead of trends in paid social, UGC, and digital content
Requirements
- 4–6+ years of experience in creative strategy, performance marketing, or digital advertising
- Proven track record of driving results through paid social creatives
- Strong understanding of Meta Ads, TikTok Ads, and YouTube advertising
- Experience working with eCommerce/DTC brands
- Ability to combine creative thinking with data-driven decision-making
- Excellent copywriting, storytelling, and communication skills
- Experience in agency or high-growth startup environments preferred
- Leadership or mentorship experience is a plus
Benefits
🌎 Fully remote role with flexible working environment
🚀 Work with fast-scaling brands and high-impact campaigns
📈 Clear progression into Creative Director or Head of Creative roles
🎯 Performance-based bonuses and incentives
🤝 Collaborative, international team culture