Creative Strategist

Role Overview

• Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency
• Execute the creative messaging strategy for campaigns, translating marketing objectives and audience insights into clear compelling and differentiated creative campaigns
• Develop and author full funnel strategic creative briefs that define campaign objectives, audience targets, messaging frameworks, and channel-specific requirements to guide internal teams and external agency partners
• Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy, ensuring creative formats, messaging, and calls-to-action are optimized for each paid channel
• Guide the development of creative concepts and executions, providing direction and feedback that improves clarity, impact, and conversion performance across campaign assets
• Manage the production and execution of campaign assets across channels including digital display, paid social, search support assets, direct mail, email, and other acquisition-focused placements
• Ensure creative quality, accuracy, and brand alignment, maintaining high standards while delivering campaigns on time and within budget
• Leverage performance data and customer insights to continuously refine creative, identifying opportunities to improve messaging, offers, formats, and design to increase campaign effectiveness
• Lead creative development for testing and optimization initiatives, partnering with marketing strategy, media and CRM teams to understand objectives, execute A/B tests, and apply learnings to future campaigns
• Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals, ensuring seamless delivery of creative assets
• Establish and maintain creative execution best practices and processes, including asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies

Requirements

• 5–8 years of experience in marketing, creative campaign development, or performance marketing
• Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail
• Experience collaborating with creative teams, designers, copywriters, and/or external agencies to develop high-quality campaign assets
• Proven ability to manage the end-to-end production of marketing assets, including timelines, feedback cycles, and approvals
• Experience using campaign performance insights to refine creative and improve marketing outcomes
• Strong project management and organizational skills with the ability to manage multiple campaigns and production workflows simultaneously
• Excellent communication and collaboration skills with the ability to work effectively across strategy, media, analytics, product marketing, and creative teams
• Experience with creative briefing, asset management systems, and marketing workflows preferred
• Bachelor’s degree in marketing, communications, advertising, or related field preferred

Benefits

• Competitive medical, dental, vision, and life insurance
• Employee assistance program
• 401K plan with company match
• Voluntary benefits
• Paid time off programs
• Prioritizing overall wellness through physical, emotional and financial health