Develop and execute end-to-end strategic marketing campaigns tailored to the solo and micro segments in the German market that drive acquisition and activation
Hands-on ownership of all campaign touchpoints: from briefing to landing pages, CRM flows, paid ads (Meta, LinkedIn, Google), SEO, partnerships and events – you are not just a strategist, you also execute
Work closely with Product Marketing, SEO, Digital Marketing, CRM, Partnerships and Sales to ensure coherent and effective campaigns – with clear, precise communication and fast decision-making
Co-manage paid channels with our central team by creating clear briefs, analyzing performance and making strategic decisions – you understand SEA/SEO/Paid Social well enough to make informed trade-offs
Rigorously analyze campaign performance and adapt strategies: build budget models, calculate CAC/CPL/ROAS, and optimize funnel conversion with data-driven precision
Foster a creative and analytical approach by continuously exploring new channels and tactics to reach your audience – with a bias for action and the hunger to test and learn quickly

Languages: Excellent written and spoken German and English
Experience: Hands-on experience developing and executing successful 360° marketing campaigns in the German market, preferably in SaaS, fintech or similar B2B models. You have built campaigns yourself, not just advised or coordinated
Digital marketing depth: Deep operational expertise in SEA (Google Ads), SEO, Paid Social (Meta, LinkedIn), CRM automation, and landing page optimization – you can not only write briefs but also set up and optimize campaigns yourself
Analytical sharpness: You build budget models, calculate CAC/CPL/ROAS/LTV, and make data-driven decisions with funnel rigor. You can answer follow-up metric questions precisely in interviews
Communication: Clear, precise and to-the-point communication. You can explain complex topics in a structured and focused way – even under pressure
Project management: First-class project management skills enabling you to deliver complex projects on time and within budget
Stakeholder management: You proactively manage stakeholders, follow up independently and push back when necessary – you are not a passive coordinator but actively drive results
Energy & drive: You bring high energy and an execution focus. You enjoy working in a fast-paced, demanding environment
Location: Berlin (hybrid: 3 days in the office & 2 days remote)

Access to state-of-the-art tools and methodologies so you stay at the forefront of marketing technology and trends
Structured way of working with OKRs, hypothesis-driven testing and data-based decision making in a culture that combines startup energy with scale-up structure
Collaboration with a team of highly skilled professionals offering diverse learning and development opportunities – and an expectation that you’ll think sharply and push solutions
Involvement in strategic decisions with the autonomy to propose and implement innovative marketing solutions – you are accountable for results, not just “good ideas”

Marketing Manager

Key skills