Key skills
Sales
About this role
Role Overview
- Own Checkmate's consumer brand and growth (~70%)
- Optimize the funnel from notification to app to conversion
- Build Checkmate into the savings brand people actually talk about
- Run social (TikTok, Instagram) and grow our following with a content engine
- Develop influencer and creator partnerships that drive real downloads
- Turn UGC, power users, and viral moments into compelling creative
- Package consumer momentum for brands
- Generate inbound interest through content, events, and social proof
- Build B2B community through curated experiences and events
- Support sales with product marketing materials
- Own the product narrative across every touchpoint
Requirements
- 5-8 years in growth or brand marketing at a consumer tech / B2C startup
- Track record of building a consumer brand people care about, not just running campaigns
- Experience scaling social/content channels with measurable growth impact
- Bonus: hybrid B2C/B2B or eCommerce background
- Second-in-command experience (reported to CMO, VP Marketing, or founder) with proven execution
- Strategic but hands-on. You're a doer, not a delegator.
- Culturally tuned-in. You know what's trending before it trends.
- Content-native. You think in social-first formats and turn moments into content.
- Data-driven. You set KPIs, track them, and optimize relentlessly.
- Product marketing chops. You distill complexity into simplicity.
- High social EQ. You build real relationships, not transactional ones.
- Scrappy. You've done a bit of everything and know how to prioritize.
Benefits
- Competitive salary + equity
- Healthcare + dental + vision
- 401(k)
- 4 weeks PTO + health days
- Gym membership reimbursement
- US Remote-friendly, with remote hubs in NYC and LA
- Regular offsites and team retreats