Define and develop value propositions and product communication at the category, assortment, or product level within the Powered Garden Business Unit
Analyze and interpret consumer and market insights to define value propositions and messaging for specific target audiences
Understand consumer profiles, purchase decisions, and buying behavior for products
Translate product-solution concepts and features into clear, consumer-focused messages/stories tailored to different target groups, with strong justification for purchase over competitors
Brief, create, review, and approve all product toolkit assets in line with brand guidelines, including photography, videos, messaging, and packaging
Build application and product expertise through hands-on product use
Work closely with cross-functional teams such as Product Management, Brand & Marketing, external agencies, and other business units
Understand competitor products, messaging, and value propositions
Support internal sales resources and present at events such as go-live
Collaborate closely with central and local Brand and Marketing teams to collect feedback and insights during the season
Ensure all relevant product marketing information and data are available

Ideally a university degree in Marketing or a comparable field
Strong experience in marketing or product communication in the consumer goods industry; gardening or DIY experience is an advantage
Fluent in German and English
Ability to interpret consumer insights and define a clear product value proposition
Passion for hands-on product use and interest in gardening/DIY activities
Customer-oriented — ability to tailor product communication to different user groups
Ability to present and communicate complex topics simply at all levels
High level of self-motivation, drive to succeed, and enjoyment of working in a team
Excellent planning and multitasking skills

Product Marketing Expert — Powered Garden Business Unit

Key skills