Integrated Marketing Lead

Role Overview

• Manage, mentor, and grow a team of instructional designers and program managers, fostering a collaborative, innovative, and supportive environment.
• Lead the end-to-end design and maintenance of engaging learning and certification programs, including curriculum maps, assessments, and learner-centered content tailored for advertisers and agencies.
• Oversee the launch and evolution of certification programs, including exam development, administration, SME engagement, vendor management, and global rollout.
• Build and nurture relationships with cross-functional partners in product, sales, engineering, and marketing to ensure training solutions align with business needs and product developments.
• Drive continuous improvement using data analysis, learner feedback, and industry best practices.
• Stay ahead of trends in instructional design, ad tech, and emerging content creation tools and methods (e.g., AI, gamification,, xAPI), integrating new developments into our strategies.
• Ensure the effective management of multiple projects with varying complexity, using strong project management skills to deliver high-quality results on time.
• Communicate program requirements, progress, and impact to key stakeholders through exceptional written and verbal communications.
• Promote learning and certification programs internally and externally to maximize reach and impact.
• Leverage AI tools to personalize learning pathways, automate content creation, analyze learner data, and enhance the effectiveness and scalability of training and certification programs.

Requirements

• 10+ years of experience in instructional design, learning & development, or certification program management, with at least 2 years in a people management role.
• Proven experience building and launching external eLearning and certification programs, ideally within ad tech, digital media, or marketing agency environments.
• Expertise in instructional design methodologies, adult learning principles, and eLearning tools (e.g., Evolve, Intellum, Caveon, Asana,).
• Experience designing assessments and certification criteria, as well as managing vendor relationships.
• Strong project management skills with the ability to prioritize, pivot, and deliver in a fast-paced, global setting.
• Excellent interpersonal, collaboration, and influencing skills to partner across functions and regions.
• Strategic and creative thinker who can translate complex topics into engaging, accessible learning experiences.
• Bachelor’s degree in a relevant field (e.g., digital advertising, learning design) or equivalent experience.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options