Associate Product Marketing Manager

Role Overview

• Support execution of approved promotional strategies for clonoSEQ, with an emphasis on omnichannel digital marketing tactics aligned to brand objectives
• Develop, update, and manage marketing collateral and digital assets across channels such as email, web, virtual programs, and sales enablement platforms
• Support marketing initiatives related to EMR integration, including development and maintenance of compliant messaging, materials, and related training efforts
• Develop subject matter expertise on new digital formats and best practices across all relevant digital and social channels
• Coordinate review, approval, and implementation of compliant marketing communications in alignment with regulatory and internal requirements
• Partner with BioPharma Marketing and Corporate Communications teams and other internal teams to support coordinated digital campaigns and customer-facing initiatives
• Work with external agencies and vendors to execute digital and non-digital marketing deliverables, providing content input and project coordination support
• Track and report on performance of marketing and digital initiatives, supporting analysis of engagement metrics and campaign effectiveness
• Contribute to identifying best practices and process improvements related to omnichannel execution and marketing operations
• Monitor competitive activity, including digital and EMR-related promotional approaches, and share relevant insights with leadership
• Proactively monitor emerging digital and social trends
• Effectively manage project timelines, deliverables, and budgets
• All other duties as assigned

Requirements

• Bachelor’s degree plus 5 years of related experience, or master’s degree plus 3 year of related experience
• Minimum of 3 years of experience working within a scientific field (e.g., pharma, biotech, hematology/oncology, medical device, and/or diagnostics)
• Familiarity with digital marketing tools, platforms, or workflows used to support customer engagement and field enablement
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
• Flexible and proactive approach including a strong personal drive and desire for feedback
• Strong team player and effective self-starter with a commitment to continuous evaluation of effectiveness
• Self-motivated, execution-focused, and committed to high-quality, compliant marketing delivery
• Excellent written and oral communication and presentation skills
• A passion for the healthcare field and the power of technology to improve patient lives
• Agency-side experience may be applicable.
• MBA or scientific graduate-level degree (e.g., MPH, PharmD)
• Degree or certification in Marketing, Communications, Public Relations, or related field
• Experience supporting digital marketing initiatives in a regulated healthcare environment
• Exposure to EMR integration, digital health solutions, or healthcare IT–related marketing efforts
• Exposure to hematology/oncology or immunology therapeutic areas
• Experience coordinating with external vendors or agencies

Benefits

• equity grant
• bonus eligible