Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives.
Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance.
Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies.

Bachelor’s degree or higher required
7–10 years of experience in marketing, communications, or related field
5+ years of experience in healthcare marketing preferred
Experience in B2B2C marketing models
Experience supporting client accounts and working in client-facing roles
Strong presentation skills with comfort presenting to clients and senior stakeholders
Experience developing and executing multi-channel marketing campaigns
Strong experience using data to inform strategy and measure impact
Experience working cross-functionally in fast-paced environments
Strong project management and prioritization skills
Excellent communication and stakeholder management abilities
Experience in startup or high-growth environments preferred
Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred

Senior Marketing Manager, Client Activation

Key skills