Director, Marketing Analytics

Role Overview

• Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units
• Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools
• Lead the creation of rigorous, math-based zero-based marketing budgets in partnership with Marketing and Finance, ensuring investment decisions are grounded in data, performance, and business outcomes
• Design and deliver best-in-class reporting and dashboards that provide clear, actionable insights for marketing leaders, executives, and finance partners
• Connect and integrate data across marketing platforms, CRM systems, media platforms, financial systems, and data warehouses to enable consistent and reliable reporting
• Balance automated reporting with thoughtful, high-value manual analysis where judgment, context, and critical thinking are required
• Establish measurement standards, key performance indicators, and definitions to ensure consistency and comparability across teams and regions
• Partner closely with Performance Marketing, Marketing Operations, and MarTech teams to ensure analytics are embedded into planning, execution, and optimization workflows
• Translate complex data into clear narratives, recommendations, and trade-offs for senior leadership and executive audiences
• Lead and develop a high-performing marketing analytics team, setting a high bar for analytical rigor, curiosity, and business impact
• Continuously evaluate emerging analytics tools, methodologies, and technologies, adopting innovation where it meaningfully improves insight, speed, or accuracy
• Ensure all analytics practices align with privacy, regulatory, and responsible gaming requirements across jurisdictions.

Requirements

• 10+ years of experience in marketing analytics, performance analytics, or a related analytical subject area
• Proven experience building and owning sophisticated marketing measurement frameworks, models, and return on investment methodologies
• Strong financial and quantitative competence, including experience with zero-based budgeting, forecasting, and investment modeling
• Demonstrated ability to connect disparate systems and data sources into coherent, trusted reporting and insights
• Deep experience with marketing, media, CRM, and analytics platforms; comfortable working closely with data engineering and technology teams
• Exceptional critical thinking skills with the ability to challenge assumptions, pressure-test inputs, and improve the quality of decision-making
• Strong executive communication skills, with the ability to influence without authority and present complex analysis clearly
• Experience leading and developing high-performing analytics teams in matrixed or global organizations
• Comfort operating in regulated, highly governed environments
• Bachelor’s degree or equivalent experience in analytics, economics, finance, statistics, business, or a related field; advanced degree preferred.

Benefits

• Health, dental, and vision insurance
• Paid time off
• 401(k) plan with employer matching
• Robust benefits package