Data EngineeringAnalyticsCRMLeadershipBudgetingCommunicationCritical Thinking
About this role
Role Overview
Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units
Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools
Lead the creation of rigorous, math-based zero-based marketing budgets in partnership with Marketing and Finance, ensuring investment decisions are grounded in data, performance, and business outcomes
Design and deliver best-in-class reporting and dashboards that provide clear, actionable insights for marketing leaders, executives, and finance partners
Connect and integrate data across marketing platforms, CRM systems, media platforms, financial systems, and data warehouses to enable consistent and reliable reporting
Balance automated reporting with thoughtful, high-value manual analysis where judgment, context, and critical thinking are required
Establish measurement standards, key performance indicators, and definitions to ensure consistency and comparability across teams and regions
Partner closely with Performance Marketing, Marketing Operations, and MarTech teams to ensure analytics are embedded into planning, execution, and optimization workflows
Translate complex data into clear narratives, recommendations, and trade-offs for senior leadership and executive audiences
Lead and develop a high-performing marketing analytics team, setting a high bar for analytical rigor, curiosity, and business impact
Continuously evaluate emerging analytics tools, methodologies, and technologies, adopting innovation where it meaningfully improves insight, speed, or accuracy
Ensure all analytics practices align with privacy, regulatory, and responsible gaming requirements across jurisdictions.
Requirements
10+ years of experience in marketing analytics, performance analytics, or a related analytical subject area
Proven experience building and owning sophisticated marketing measurement frameworks, models, and return on investment methodologies
Strong financial and quantitative competence, including experience with zero-based budgeting, forecasting, and investment modeling
Demonstrated ability to connect disparate systems and data sources into coherent, trusted reporting and insights
Deep experience with marketing, media, CRM, and analytics platforms; comfortable working closely with data engineering and technology teams
Exceptional critical thinking skills with the ability to challenge assumptions, pressure-test inputs, and improve the quality of decision-making
Strong executive communication skills, with the ability to influence without authority and present complex analysis clearly
Experience leading and developing high-performing analytics teams in matrixed or global organizations
Comfort operating in regulated, highly governed environments
Bachelor’s degree or equivalent experience in analytics, economics, finance, statistics, business, or a related field; advanced degree preferred.