Lead the EMEA marketing strategy for Pathology by aligning global corporate goals with specific regional sales priorities
Design and execute integrated marketing programs—from initial awareness to customer retention—to drive high-quality leads and sales volume
Serve as the primary bridge between Global Product Owners and Regional Sales teams to ensure product messaging matches field realities
Analyze competitor trends and customer data to optimize the sales funnel and keep marketing tactics ahead of the market
Manage the quarterly marketing budget and track program metrics to ensure a high return on investment (ROI)
Oversee all campaign materials to ensure they meet strict medical, legal, and IVD (In-Vitro Diagnostics) regulatory requirements
Act as the subject expert matter for pathology workflows, providing the sales force with the technical tools, messaging, and training they need to succeed

Bachelor's degree in Life Sciences (eg, Biomedical, Biology, Pathology, or Biochemistry) is required
An MBA or advanced degree (Master's/PhD) is highly desirable
3–5+ years in pathology or clinical diagnostics
Experience in marketing, sales, or applications—ideally within an international or EMEA-wide context—is preferred
Strong technical knowledge of pathology workflows (from histology to AI/Digital Pathology) and specific applications like H&E, IHC, and molecular testing
Proven ability to turn high-level business goals into successful marketing tactics, supported by strong project management and organizational skills
Exceptional English communication skills, with the ability to present complex ideas clearly and influence stakeholders at all levels of a global organization
A proactive, results-oriented mindset with the ability to make quick decisions and thrive under high-pressure, high-visibility conditions
Professional-level skills in CRM software, Google Analytics, and standard business tools (Excel, PowerPoint, Teams)

Regional Marketing Program Manager

Key skills