Manager – Email and SMS Strategy and Operations

Role Overview

• Own the email and SMS channel strategy, aligning messaging, cadence, and personalization with business objectives and customer lifecycle needs.
• Develop and maintain a channel roadmap that balances innovation, optimization, and operational stability.
• Identify opportunities to enhance segmentation, automation, testing, and personalization to improve performance and customer experience.
• Oversee day-to-day execution of email and SMS campaigns, ensuring accuracy, on-time delivery, and adherence to brand and compliance standards.
• Manage campaign QA processes, deployment workflows, and issue resolution.
• Partner with Marketing and Creative teams to translate business needs into effective channel execution.
• Establish and monitor KPIs (e.g., deliverability, engagement, conversion, revenue impact).
• Lead A/B testing and experimentation strategies across subject lines, content, timing, frequency, and personalization.
• Deliver regular performance reporting and insights to stakeholders, with clear recommendations for improvement.
• Serve as the primary owner for email and SMS platforms (e.g., ESPs, CDPs, marketing automation tools).
• Collaborate with Technology teams on integrations, enhancements, and vendor management.
• Ensure data integrity, list hygiene, and scalable automation frameworks.
• Ensure all messaging complies with CAN-SPAM, TCPA, GDPR/CCPA, and internal governance requirements.
• Monitor deliverability, sender reputation, opt-in/opt-out management, and industry best practices.
• Stay current on evolving regulations, channel trends, and emerging capabilities.
• Lead, mentor, and develop team members supporting email and SMS execution.
• Act as a trusted partner to Marketing, Analytics, Product, Customer Experience, and Legal teams.
• Communicate clearly and effectively with both technical and non-technical audiences.

Requirements

• 5+ years of experience in email and/or SMS marketing, lifecycle marketing, or digital marketing operations.
• 2+ years of people leadership or functional ownership experience.
• Hands-on experience with enterprise email/SMS platforms and marketing automation tools.
• Strong understanding of segmentation, automation, deliverability, and compliance.
• Analytical mindset with experience using data to guide decisions and measure impact.
• Preferred: Experience working with CDPs, CRM systems, and data warehouses.
• Familiarity with SQL or advanced analytics tools.
• Background in retail, e-commerce, financial services, healthcare, or other regulated industries.
• Experience scaling or transforming email/SMS programs in a growing or complex organization.

Tech Stack

• SQL

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more