Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals
Operate with a General Manager mindset, balancing brand ambition with financial and operational realities
Translate strategy into clear priorities and actionable plans across the organization
Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows
Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system
Lead cross-functional teams to execute high-impact marketing windows with operational excellence
Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization
Drive a disciplined approach to testing, learning, and scaling successful initiatives
Champion a data-driven culture across Marketing and cross-functional teams
Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution
Lead and develop a high-performing team across Insights, Planning, and Innovation (~10–12 team members; 3–4 direct reports)

10–12+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred)
Proven experience leading brand strategy, marketing calendar planning, and product innovation
Strong financial and commercial acumen; ability to connect strategy to business outcomes
Experience working in a franchise or multi-unit environment strongly preferred
Exceptional communication and influencing skills across senior stakeholders
Highly analytical with strong problem-solving capabilities
Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment.

Senior Director, Brand Strategy, Menu and Planning

Key skills