Associate Manager, Global Brand Marketing

Role Overview

• Partner with the Senior Manager and the Innovation/R&D teams to support the development of the NPD pipeline, providing input on positioning, naming, and core messaging to ensure products are market-ready
• Drive the ongoing maintenance and optimization of the Core Styling portfolio; identify opportunities to refresh messaging, drive routine-building, and sustain the health of hero franchises through "always-on" animation
• Partner with the R&D, Innovation & Legal teams to identify and prioritize preferred marketing claims for both new launches and core optimizations that align with category messaging and competitive white space
• Author marketing and creative briefs for styling-related NPD and core re-supports; provide strategic marketing feedback on packaging artwork to ensure alignment with brand voice and positioning
• Support the Senior Manager in the rollout of global Go-To-Market strategies for NPD and core animations, ensuring cohesive storytelling across all digital and physical touchpoints
• Partner with Trade Marketing, Sales, and Education teams to support channel-specific needs; provide the necessary language, messaging, and strategic input for sell-in decks, educational materials, and visual merchandising requirements
• Lead the end-to-end organization and global delivery of marketing toolkits, ensuring all regions have the localized assets necessary for flawless execution
• Partner with the Creative & Creative Ops team to support content production needs, including on-set coordination and product management for styling-focused shoots
• Regularly monitor styling category performance, category health, and consumer sentiment to identify optimization opportunities for "hero" products
• Lead competitive research and trend analysis within the styling landscape to inform future strategy or NPD launch
• Assist in the development of campaign "post-mortems," gathering and synthesizing data to help the Senior Manager inform future category strategy and optimizations
• Partner closely with Marketing Operations to ensure all marketing deliverables stay on track; proactively manage dependencies and flag risks to the Senior Manager to ensure project momentum
• Lead status meetings and maintain master marketing trackers to ensure eComm, Social, and Consumer Engagement teams are aligned on category priorities
• Independently manage the invoicing process and budget tracking for the styling category, ensuring all vendor relations and project spends are meticulously documented and processed
• Provide proactive, "hands-on" support to the Senior Manager on ad-hoc projects, internal leadership reviews, and category presentations

Requirements

• 3–5 years of brand marketing experience, preferably within a high-growth beauty or CPG environment.
• Exceptional attention to detail with proven experience managing complex timelines, budgets, and digital asset libraries
• A self-starter who thrives in a fast-paced environment and is comfortable "managing up" to ensure project clarity and momentum
• Strong presentation and writing skills, with the ability to translate technical science into a clear, professional-grade narrative
• A flexible team player who maintains high standards of accountability and a "no task too small" mindset

Tech Stack

• Go

Benefits

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount