Develop creative strategies grounded in audience insight, cultural signals, and performance learnings.
Translate research, data, and platform knowledge into clear briefs and messaging frameworks.
Craft compelling narratives that guide creative ideation and align with business goals.
Present strategic thinking confidently to clients and internal teams.
Ensure ideas are both big-picture and executable within paid media channels.
Write clear, persuasive briefs and presentations that elevate creative direction.
Partner with Associate Creative Strategy Directors and fellow strategists to build and refine strategy.
Collaborate with Analytics, Media, and Creative teams to ensure strategy is grounded in proof and feasibility.
Support creative ideation by connecting concepts back to audience insight and intent.
Contribute to testing roadmaps and learning agendas through a creative lens.
Participate in brainstorms and workshops, helping shape ideas that ladder to strategy.
Stay curious about emerging cultural trends, storytelling formats, and digital platforms.
Continuously refine storytelling, writing, and presentation craft.
Apply learnings from campaign performance to inform future strategy.

2+ years of experience in creative strategy, brand strategy, content/comms strategy, or performance marketing.
Strong storytelling ability with excellent writing and presentation skills.
Confidence and presence when presenting strategy to clients and teams.
Understanding of how creative executes across paid media platforms (Google, Meta, TikTok, Snap, programmatic).
Ability to think conceptually while grounding ideas in execution realities.
Collaborative mindset and comfort working in partnership with senior strategists.
Experience writing strategy for B2C brands; tech experience is a plus.
Comfort navigating ambiguity and turning inputs into clear direction.

Creative Strategist

Key skills