Field Marketing Manager

Role Overview

• Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community
• Bring the DICK’S brand to life in key sports moments through local activations
• Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans
• Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership
• Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings
• Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hub
• Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation
• Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores
• Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue
• Leverage proprietary assets to create differentiated experiences, enhance athlete value propositions, and deepen community ties
• Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts
• Manage tiered giving program within territory and support local grant giving and execution through regional grant giving budget.
• Champion operational excellence across partner and vendor relationships, events, and programs
• Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation
• Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling.
• Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business.
• Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results
• Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program.

Requirements

• Bachelor's Degree
• 5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
• Possess a valid driver’s license
• Successfully pass comprehensive criminal background and motor vehicle checks
• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment
• Flexible availability in work schedule including some nights, weekends and holidays
• Some travel within territory required.

Benefits

• Competitive total rewards package including incentive, equity, and benefits
• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities