Organize and manage the Company’s trade shows to meet the marketing program and branding objectives
Facilitate the identification of trade shows and marketing messaging and tactics, and secure approvals, in collaboration with business unit (BU) and other marketing team members
Lead the pre-show planning as approved
Prepare post-show reports for BU and Marketing leadership
Secure and maintain lead retrieval during shows
Ensure trade show organizers, booth fabricators/display companies, and other external providers meet all agreed deliverables per design
Monitor schedule, shipping, import/export compliance, and logistics for all marketing and trade show related goods and services; resolve or escalate issues, as necessary
Maintain booth schedule for BU use
Coordinate with the Creative Manager to ensure sufficient inventory of approved promotional items for use at events is available
Ensure trade show inventory of displays, banners, and graphics are accounted for at all times
Plan and execute internal employee events as requested by leadership as appropriate
Ensure attendees are notified of requirements for full and timely registration and ensure the registration of those who meet the requirements

Bachelor’s degree in marketing, communications or a related field, and/or equivalent experience
2 years' experience in a marketing, communications or marketing events role
Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
Demonstrated successful positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Proficiency in Microsoft 365 (Teams, Outlook, Excel, Word, PowerPoint, SharePoint etc.)
Availability to travel domestically, up to approximately 10%, and internationally, up to approximately 5%, sometimes on short notice
5 years' experience working in the power electronics or other capital equipment industries in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
Proficiency in current design software including Adobe Creative Cloud apps (InDesign, Illustrator, Photoshop)

Marketing Event Specialist

Key skills