Assistant Manager, Creator Marketing

Role Overview

• Support the planning and execution of global creator marketing campaigns across theatrical titles and brand initiatives
• Coordinate worldwide creator strategy and events, including field activations, multicultural events, and Paramount One Synergy; communicate shared opportunities across global teams
• Plan and execute domestic creator events and ensure clear communication and alignment with cross-functional and international stakeholders
• Identify, vet, and maintain relationships with digital creators, influencers, and talent across platforms including TikTok, Instagram, YouTube, and emerging channels
• Cultivate long-term relationships with creators to drive ongoing partnerships and brand affinity
• Manage external creator agencies (e.g., QYOU, Unreasonable Studios), including briefing, feedback, and performance oversight
• Assist in the development of creative campaign briefs and ensure alignment with brand voice and film positioning
• Coordinate creator outreach, contracting, onboarding, and content approvals in partnership with legal, finance, and agency teams
• Track and manage campaign timelines, deliverables, and budgets to ensure successful execution
• Identify high-performing creator content for amplification across owned and paid channels
• Monitor creator content performance and compile campaign recaps, including insights and recommendations
• Establish benchmarks and reporting frameworks to maximize views, engagement, and performance across platforms
• Identify and implement tools and resources to support reporting, measurement, and optimization
• Stay current on social trends, platform updates, and creator culture to inform campaign strategies
• Collaborate cross-functionally with publicity, media, partnerships, and regional marketing teams to amplify creator campaigns globally
• Support on-set activations, premieres, and events involving creators and influencers

Requirements

• 2–4+ years of experience in influencer/creator marketing, digital marketing, or social media
• Experience working with creators, talent agencies, or influencer platforms preferred
• Deep understanding of social platforms and digital content trends
• Proficiency in Microsoft Office, Google Workspace, and social analytics tools

Benefits

• Medical
• Dental
• Vision
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• PTO