Develop and execute strategic marketing initiatives designed to generate new advertiser demand and support sales pipeline growth
Identify creative approaches to reach new prospective clients across key technology sectors
Collaborate closely with the sales team to align marketing programs with revenue objectives and advertiser needs
Evaluate market trends, competitor offerings, and client feedback to guide marketing strategy
Plan, launch, and manage integrated marketing campaigns promoting portfolio of offerings
Develop compelling marketing messaging and creative that resonates with B2B technology advertisers
Execute multi-channel campaigns including email marketing, web, social media, and targeted outreach
Create marketing materials and sales support tools including prospect outreach templates and campaign sell sheets
Track, analyze, and report on campaign performance using marketing and campaign analytics
Research and identify new advertiser categories and prospect audiences
Maintain and update marketing materials across the portfolio

3–5 years of experience in marketing, sales marketing, or demand generation
Strong strategic thinking combined with hands-on campaign execution experience
Excellent written and verbal communication skills
Strong analytical skills with the ability to interpret campaign performance data
Exceptional attention to detail and project management skills
Experience managing multiple campaigns simultaneously
Experience in B2B media, publishing, or technology marketing (preferred)
Experience supporting sales teams and revenue-driven marketing programs (preferred)
Familiarity with email marketing platforms, CRM systems, and marketing analytics (preferred)
Experience developing marketing materials such as media kits, sales decks, and campaign creative (preferred)
Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred)

Sales Marketing Manager

Key skills