Events Marketing Manager

Unisoft International, Inc. dba Continuous is seeking an Events Marketing Manager to lead their events program, which is crucial for driving marketing-sourced pipeline. The role involves managing the full event lifecycle, from strategy and execution to performance reporting, while building relationships with key stakeholders.

Responsibilities:

• Own the full event lifecycle — from selecting the right conferences to launching a brand-new customer conference to building the campaigns that convert booth conversations into closed deals, to curating internal events like our annual SKO
• Research and recommend events where our target audience of banks and credit unions congregates
• Define event strategy for each engagement — including sponsorship tiers, speaking opportunities, MQL targets, and ABM alignment
• Design curated experiences like executive dinners and networking events that deepen relationships beyond the booth
• Own every operational detail: booth logistics, vendor coordination, team registration, travel, branded merchandise, and lead capture
• Build comprehensive pre- and post-event campaigns in HubSpot
• Ensure leads flow accurately into Salesforce with proper attribution
• Deliver post-event performance summaries that give leadership clear visibility into pipeline contribution and ROI
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and Revenue Marketing
• Own end-to-end execution of upcoming events, delivering high-quality, personalized experiences that reflect the Continuous brand
• Build and deploy a repeatable pre- and post-event campaign playbook — attendee outreach, lead capture, nurture activation, and follow-up
• Present a data-driven assessment of the event portfolio to leadership with recommendations for optimization, and draft the initial customer conference framework
• Execute flawlessly across multiple concurrent events — every campaign is live, every lead is attributed, and every post-event review surfaces actionable insights
• Launch the customer conference program with a successful inaugural event that drives product adoption and customer advocacy

Requirements:

• Event Lifecycle Mastery — You've done it all — sponsorship evaluation, booth logistics, on-site execution, vendor coordination, and cross-functional team alignment. You manage every stage with precision, even when multiple events are in different stages simultaneously
• Campaign Architect — Events don't exist in a vacuum. You build integrated pre- and post-event campaigns that maximize every investment — prospecting sequences, social promotion, lead nurture workflows, and follow-up cadences that convert attendees into pipeline
• Financial Services Fluency — You understand — or are ready to quickly learn — the banking and credit union technology landscape. You know where decision-makers gather, what topics resonate, and how to position Continuous presence to earn credibility with a relationship-driven audience
• Data-Driven Optimizer — You measure everything — MQLs, SQLs, pipeline influenced, cost-per-lead, ROI — and translate data into strategic recommendations that sharpen future investments. You don't just report results; you tell the story behind them
• Community Builder — You see the customer conference program as a strategic community initiative, not a series of events. You design programs that drive product adoption, foster customer advocacy, and create belonging that strengthens retention
• Determined — This is a Continuous core value, and it's non-negotiable for this role. You're juggling multiple events, coordinating across departments, managing vendors, and keeping aggressive timelines — and you deliver. You solve problems, find creative solutions, and hit your goals