Build and optimize nurture systems to improve lead-to-meeting and SQL conversion
Own inbound lead flows with real-time follow-up and segmentation
Improve lead quality via scoring, triggers, and funnel optimization
Partner with Sales to drive pipeline contribution, not just leads
Own CRM structure, data integrity, and lead flow across systems
Maintain lifecycle stages, routing, and data hygiene
Define and track funnel KPIs
Identify gaps and proactively improve processes
Own external SEO agency performance and deliverables
Align on content, landing pages, and technical SEO priorities
Hold agency accountable for traffic, rankings, and inbound leads
Be able to step into SEO shoes and tackle changes when required
Drive B2C engagement via Klaviyo and OneSignal
Build real-time triggers for email, SMS, and push notifications
Optimize for weekly active users and repeat usage
Use AI to generate and optimize lifecycle content at scale
Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal
Eliminate manual processes and improve system efficiency
Own dashboards and reporting across lifecycle and demand gen
Track conversion rates, SQL volume, and pipeline contribution
Deliver insights and executive summaries with clear recommendations

3–6 years of experience in lifecycle marketing, CRM, or demand generation
Owner mindset: identify gaps and build scalable systems to solve them
Experience with tools like Salesforce, Klaviyo, Mailchimp, OneSignal, Zapier, etc.
Strong understanding of the full funnel and conversion across the customer journey
Data-driven, with a focus on pipeline and revenue impact
Ability to leverage generative AI to increase output quality and speed.

🩺 Health Insurance coverage
🌅 401k Plan
⛱ Unlimited PTO
🗓️ 5
year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

B2B Digital Marketing Lead

Key skills