Own the BARBRI brand: its vision, voice, aesthetic, values, and mission — internally and externally across all markets and segments.
Develop and execute brand strategies that drive measurable growth in awareness, conversion, and market share across B2C and B2B audiences.
Spearhead compelling brand awareness campaigns across digital (social, web, CTV, display ads, email) and print/traditional channels and oversee any brand agency partnerships.
Lead competitive brand positioning across BARBRI’s full portfolio: LSAT prep, law school study aids and casebooks, bar prep, SQE prep, and CLE.
Evolve and steward BARBRI’s Brand Guidelines, ensuring consistency and relevance across all channels, geographies, and segments.
Oversee public relations and communications strategy to protect and amplify BARBRI’s reputation as the trusted leader in legal education in collaboration with executive leadership and PR partners.
Manage brand budget, partnering with the CMO on strategic investment decisions.
Lead creative strategy for all marketing campaigns, content, and communications — ensuring innovation, impact, and brand alignment.
Champion CRO best practices across marketing channels, ensuring creative drives not just awareness but action.
Collaborate with product, UX, paid media, and sales teams to create integrated brand experiences that convert.

Bachelor's degree in Marketing, Communications, Brand Design, or related field; Master’s degree preferred
10–15+ years in brand strategy, creative direction, or marketing leadership in education, legal, professional services, or SaaS
Demonstrated track record of growing brand awareness, market share, and conversion — not just maintaining brand consistency
Experience leading brand strategy across both B2C and B2B audiences
Familiar, willing and curious about emerging AI tools for ABC (Assessment, Business, and Content).
Experience in or strong familiarity with global markets; understanding of cultural nuances and international brand dynamics (SQE/UK market experience a plus)

Health, dental, vision, and life insurance plans to keep you and your loved ones covered.
A healthy contribution to your 401(k) retirement savings.
Generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
On-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Access our employee assistance program for confidential counseling, legal assistance, and other support services.

VP of Brand and Creative Strategy

Key skills