Support the definition of local brand and media strategy, translating global guidelines into effective local plans, ensuring consistency and business impact.
Lead the planning, allocation, and optimization of ATL media budgets, working closely with local media agencies and global teams.
Drive the execution of multi-channel campaigns, working closely with local and global stakeholders and cross-functional teams to ensure full-funnel alignment and maximize campaign impact.
Collaborate with global brand teams to coordinate the creative development and localization process of global brand campaigns, ensuring all assets are aligned with local needs and objectives.
Contribute to defining KPIs and measurement frameworks, working closely with BI and Data Science teams to analyze performance, derive actionable insights, and optimize future activities.
Manage day-to-day relationships with media and creative agencies, ensuring high-quality execution and alignment with strategic objectives.

4–6 years of experience in brand and media roles (agency or in-house).
Good knowledge of the Italian media landscape, including key ATL channels (TV, VOD/BVOD, OOH, Radio) and main agencies and vendors.
Experience in planning and executing multi-channel campaigns, with increasing level of ownership.
Solid understanding of campaign measurement and performance analysis; familiarity with brand and ATL measurement methodologies (e.g. TV effectiveness, brand lift, econometrics/MMM) is a strong plus.
Highly skilled in the English language, both written and spoken, with the ability to work in an international environment.
Strong strategic and executional mindset, with the ability to manage complexity, prioritize effectively, and deliver against multiple projects in a fast-paced environment.
Highly proactive and solution-oriented, with a self-starter attitude, strong sense of ownership, and ability to navigate ambiguity and change.
Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and manage agency relationships effectively.

Healthcare
Well-being
Parental leave
Pensions
Generous annual leave allowances including time off to support a charitable cause

Brand & Media Manager

Key skills