Senior Director, Product Marketing

Role Overview

• Creates and owns the product marketing strategy and execution.
• Acts as a player-coach, managing a small but growing high performance team while also making an individual contribution at a leadership level.
• Partners with product, sales partner/channel, and finance teams to develop packaging, pricing, promotion strategies and related motions.
• Creates and co-owns (with growth & acquisition team) the partner marketing strategy for the assigned EWS product or service.
• Owns and drives product marketing positioning and ongoing market awareness through all market segments and partners.
• Leads strategy and ongoing updates to data driven marketing plans and toolkits (e.g. year one plan, templates, etc.) to drive awareness and usage.
• Defines and develops new and innovative marketing strategies and programs aligned with business growth, revenue, adoption, and fraud loss avoidance goals.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including product, marketing, sales, partnerships, legal, finance, comms, and our bank marketing partners and channel partners.
• Aligns with product development lifecycle (PDLC) processes.
• Defines and manages the co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing liaison, including working with partners to coordinate market research public relations, social media, and marketing plans.
• Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.

Requirements

• Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• 15 or more years of experience in marketing, communications, or related field.
• Demonstrated success or ability to retain highly engaged, high performing teams.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Ability to engage with and influence at a senior level with strong executive presence.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
• High level of personal and professional integrity, sensitivity and confidentiality.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.