Own vertical GTM as a system, not one-off campaigns
Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

5+ years of product marketing experience, B2B preferred
Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
Advanced proficiency using AI tools to drive marketing outcomes
Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

Solutions Product Marketing Manager

Key skills