Senior Product Marketing Manager

Role Overview

• Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution portfolio.
• Ensure alignment with Veracode's broader brand and value proposition.
• Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation.
• Provide actionable insights to the product management team to influence roadmap decisions.
• Deliver enablement for sales on competitive positioning.
• Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams.
• Develop and maintain buyer personas, use cases, and customer journey maps.
• Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions.
• Deliver training to internal teams and partners to maximize their product knowledge and confidence.
• Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs.
• Collaborate on content development to ensure alignment with product marketing strategies.
• Partner with customer success and account teams to identify and amplify customer success stories.
• Represent the voice of the customer, ensuring their feedback influences product development and messaging.
• Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities.

Requirements

• 5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions.
• Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging.
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
• Proven ability to work cross-functionally and influence without authority.
• Bachelor’s degree in marketing, business, or a related field. A technical background or MBA is a plus.

Tech Stack

• Cloud
• Cyber Security

Benefits

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
• Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.