Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets
Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities
Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns
Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals
Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth
Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America
Translate market insights and customer feedback into actionable marketing strategies and messaging
Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program

5–7 years of experience in field marketing, demand generation, or B2B marketing roles
Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals
Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns
Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies
Excellent project management skills and the ability to manage multiple priorities across stakeholders
Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs
Exceptional written and verbal communication skills
A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment
Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs
Nice to have experience: Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries
Experience marketing to public sector organizations or government stakeholders
Experience working in a high-growth technology company or startup environment
Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles

Senior Field Marketing Manager

Key skills