Digital Product Manager

Role Overview

• Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure.
• Ensure platform setup follows best‑practice architectural standards for scalability, security, uptime, and performance.
• Serve as the primary SME for how the website is structured in partnership with IT
• Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integrity and long-term maintainability.
• Partner with SEO, content, and engineering teams to ensure changes do not introduce crawl, indexation, or performance issues.
• Oversee domain, subdomain, and environment strategies (prod, staging, test).
• Ensure the web platform is correctly configured to support reliable analytics, event tracking, and data collection.
• Partner with analytics and marketing technology teams to validate: Data layer strategy
• Platform readiness for experimentation and personalization
• Page tagging and event schemas
• Own the technical readiness of the site to support measurement, attribution, and optimization programs.
• Own the technical implementation and governance of cookie consent and privacy tools.
• Ensure consent structures properly control: Marketing tags
• Analytics scripts
• Third‑party technologies
• Partner with legal, security, and data privacy teams to ensure ongoing compliance with applicable regulations (e.g., GDPR, CCPA) from a technical execution standpoint.
• Act as the connective layer between the web platform and critical business systems, such as: CRM
• Marketing automation
• Product databases
• E‑commerce or lead systems
• Ensure integrations are stable, well-documented, and aligned with platform standards.
• Anticipate upstream and downstream impacts of platform changes on business systems

Requirements

• Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience
• 5+ years of experience in product management
• Strong understanding of: CMS platforms and web architectures, Optimizely a plus
• Hosting and deployment models
• Client‑side vs server‑side tracking concepts
• Familiarity with web standards including: URL structures
• Redirect logic
• Tag management systems
• Consent management platforms

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events