Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market
Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives
Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused)
Run market and competitor research, turning insights into clear growth hypotheses and experiments
Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results

5-7+ years in Senior Product Marketing / Growth / Marketing Lead roles for B2C digital product
Proven track record of moving business metrics (revenue, conversion, retention, LTV)
Strong expertise in segmentation, positioning, and messaging frameworks
Solid understanding of performance marketing fundamentals (Google/Meta/TikTok) + funnel optimisation (A/B testing, CRO)
Strong leadership and stakeholder management in a cross-functional / matrix environment

REMOTE OPPORTUNITY to work full time
Vacation 28 calendar days per year
7 wellness days per year (time off)
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences and meetings
Corporate discount for English lessons
Health benefits
Workplace organization
Internal gamified gratitude system

Senior Product Marketing Manager, Core Products

Key skills