Develop and execute channel strategy to identify, recruit, and onboard new distributors and resellers in assigned territories or market segments
Establish and maintain strategic partnerships with key channel partners, fostering long-term relationships built on mutual growth and profitability
Conduct regular business reviews with channel partners to assess performance, identify improvement opportunities, and support their growth initiatives
Design and implement channel incentive programs, promotional campaigns, and marketing initiatives to drive partner engagement and end-user sales
Provide training and technical support to channel partners on products, solutions, and sales techniques to enhance their capability and performance
Monitor channel performance metrics, sales forecasts, and inventory levels; develop action plans to address shortfalls and capitalize on opportunities
Collaborate with sales, marketing, and product teams to ensure channel partners have access to sales tools, marketing materials, and product information
Manage channel conflict resolution and maintain fair pricing and territory policies across the distribution network
Forecast channel revenue and market demand; provide regular reporting on channel performance to senior management
Support tender opportunities, large deals, and strategic accounts through direct engagement with channel partners

Bachelor’s in mechanical engineering. MBA will be an Addon
Minimum 5-7 years of experience in channel management, distributor sales
Proven track record of successfully recruiting, developing, and managing distribution networks
Strong understanding of distribution channels, wholesale operations, and supply chain management
Experience in the Material Handling Industry would be preferred
Excellent negotiation, communication, and relationship management skills
Demonstrated ability to analyse data, develop strategic plans, and make data-driven decisions
Proficiency with CRM systems and sales analytics tools
Willingness to travel up to 30-40% of the time to support channel partners and business development

Channel Sales Manager

Key skills